As the 2013 NFL season is underway, another highlight is its Women’s Apparel. Former Baltimore Ravens cheerleader (and one-time girlfriend of film star George Clooney) Stacy Keibler was part of the unveiling of fashion wear and accessories. With the organization of Vogue Magazine and the NFL, the bold fashion line was introduced at Grand Central Station in New York City.
Joining Kiebler (an ambassador for Meesh and Mia) were a list of diverse yet remarkable women. MTV Canada’s Aliya-Jasmine Sovani was joined by models, actresses and singers such as Anna Cleveland, Carol Alt, Deborah Cox, DJ Kiss, Emme, Frederique Van Dar Waal, Lauren Helm, Pat Cleveland, Susan Lucci, and Vivica Fox. Suzanne Johnson and Tanya Snyder are married to the owners of the New York Jets and the Washington Redskins, respectively.
Having the unveiling during New York City’s fashion week was the perfect setting for this unique line of apparel geared towards the female NFL fan. With New York hosting Super Bowl XLVIII in February 2014, it was the first of what promises to be many other exciting NFL events leading up to the big game.
Spearheaded by creative fashion director Philip Bloch, all 32 teams were represented in the fashion line. Famed fashion photographer Patrick Desmarchelier shot a series of print ads which are in the November 2013 editions of US Weekly and Cosmopolitan magazines.
One ad was shot on 14th Street in the meat packing district featuring DJ Kiss in New Orleans Saints garb, while Aliya Jasmine-Sovani is adorned in a Buffalo Bills motif. Jasmine is a member of the sisterhood of female NFL fans at nflfemale.com and will serve as the spokeswoman of the NFL Women’s Apparel Line in Canada. The Dream Hotel in New York set the stage for the filming of a 30 second TV ad that is currently being broadcast on Sundays and Mondays during NFL contests.
From tank tops to V-neck T-shirts with names and numbers on the back, there is also a series of split shoulder slim tees by Alyssa Milano. Other participating brands include the likes of Nike, New Era and VF Imagewear. Of note, various NFL stadiums have gone one step further by introducing Women’s Apparel Style Lounges during game days. In addition to shopping for fan gear made specifically for women, complimentary manicures and a professional stylist is on hand to construct a tailor-made look.